Hy-Vee Private Banking

Welcome to Hy-Vee Private Banking.

Hy-Vee Private Banking

Welcome to Hy-Vee Private Banking.

Hy-Vee Private Banking

Hy-Vee Private Banking is committed to creating a unique experience for Hy-Vee staff and stockholders. We have the ability to customize many of our options to help meet your individual needs.

Hy-Vee Private Banking

We’re proud to offer exclusive rates and products for you, along with flexible hours of service and online and mobile banking options to match your busy schedule.

Hy-Vee Insurance

We can help you protect what’s most important to you. We partner with 15+ insurance companies to get you the best rate while protecting your assets.

Hy-Vee Investments

We know you’re not just planning for today – you’re planning for the future. With Midwest Heritage, you will receive personalized service specific to your financial needs and goals.

Legal Disclosures and Information

FORM ADV PARTS 1, 2, 2BS, AND 3 (FORM CRS)

This site is published for residents of the United States and is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or product that may be referenced herein. Persons mentioned on this website may only offer services and transact business and/or respond to inquiries in states or jurisdictions in which they have been properly registered or are exempt from registration. Not all products and services referenced on this site are available in every state, jurisdiction or from every person listed.

Securities offered through Securities America, Inc., Member FINRA/SIPC. Advisory Services offered through Midwest Heritage Financial Advisors. The Midwest Heritage companies and the Securities America companies are independent entities. NOT FDIC INSURED • MAY LOSE VALUE • NO BANK GUARANTEE • NOT A DEPOSIT • NOT INSURED BY ANY GOVERNMENT AGENCY

Midwest Heritage Financial Advisors is a registered investment advisor whose principal office is located in Iowa. The advisor may not transact business in states where it is not appropriately registered, excluded or exempted from registration. Individualized responses to persons that involve either the effecting of transactions in securities, or the rendering of personalized investment advice for compensation, will not be made without registration or exemption. Midwest Heritage Financial Advisors is registered with the SEC and only transacts business in states where it is properly registered, excluded or exempted from registration requirements. The Form ADV can be retrieved at https://adviserinfo.sec.gov/firm/summary/306308

This website is a publication of Midwest Heritage Financial Advisors. Information presented is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of any subjects discussed. A professional advisor should be consulted before any investment decisions are made. Information on this website does not involve the rendering of personalized investment advice, but is limited to the dissemination of general information on products and services. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. Hyperlinks on this website are provided as a convenience only, and we disclaim any responsibility for the accuracy of information on any other website linked hereto.

All clients are advised that it remains their responsibility to advise their financial advisor or Midwest Heritage Financial Advisors of any changes in their investment objectives or financial situation. Past performance does not guarantee future success.

Midwest Heritage Financial Advisors does not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide and should not be relied on for tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.