Midwest Heritage Receives Iowa Bankers Association Best of Iowa Marketing Award
JOHNSTON, IOWA (May 2, 2016) – Midwest Heritage in West Des Moines recently received a Best of Iowa Award from the Iowa Bankers Association (IBA) for excellence in bank marketing. The award was presented at a reception during the IBA’s Marketing Conference, held at the West Des Moines Marriott on April 28.
The bank earned a Gold (first-place) Award for its Community and PR campaign, “Youth Heifer Program,” which helped youth get a start in the beef cattle business by awarding bred heifers to program recipients chosen based on merit, future goals and ability to care for the heifers.
Approximately 98 percent of the banks in Iowa are members of the IBA and are eligible to participate in the Best of Iowa Awards competition. A panel of judges from the Indiana Bankers Association selected the award winners based on their objectives, strategy, execution and results.
About the Iowa Bankers Association
The Iowa Bankers Association represents Iowa banks and savings institutions. Iowa bankers are committed to the values of honesty, hard work and community service, and have been a trusted resource for Iowans for more than 100 years. Iowa banks offer FDIC insurance and lend more than $52.7 billion to help individuals, business owners and agriculture. More than 18,000 Iowans work at an Iowa bank, and Iowa banks donate more than $28.6 million and 784,000 volunteer hours to support local communities each year. To learn more, visit iowabankers.com.